When creating a Milkymap, you can choose the sector. You have the possibility to choose from the most used sectors in the world. You can show the audience and your stakeholders in what sector this map belongs.
For each Milkymap you choose the Customer type. You can visualise the experience in a Milkymap for a student, a citizen, a client, a customer or a patient. These types (roles) say something about the context of this person. Customer type helps you to present the map and share in a correct way, so the persons who receives it, understands the map better.
Current state / Future state
There are two statuses a map can have: current state or future state. For each map you choose which state the map has. When building a future state and you want to re-use the current state, copy the current state map and change the state.